Privacy Policy

Last Updated: October 26, 2023

Welcome to the Chicken Road Privacy Policy. This policy describes how Chicken Road Game Studios ("we", "us", or "our"), the creator of the mobile game Chicken Road (the "Game") and operator of the website [YourWebsiteURL.com] (the "Site"), collectively referred to as the "Services", collects, uses, processes, and shares information about you ("User" or "you"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy applies to all users of our Services. By using the Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not use the Services.

1. Information We Collect

We collect information to provide and improve our Services. The types of information we may collect include:

  • Personal Data You Provide:
    • When you contact our customer support, you may provide your name, email address, and the content of your communications.
    • If you subscribe to our newsletter or participate in surveys or promotions, we may collect your email address and other relevant information you provide.
    • When using interactive features of our Site, such as comment sections or forums (if applicable), any information you post may be collected.
  • Gameplay Data (for the Game): We collect information related to your gameplay, such as your game progress, high scores, unlocked characters, in-game purchases (payment processing is handled by third-party platforms like Google Play or Apple App Store), achievements, and interactions with other game features. This helps us understand player behavior, improve game balance, and offer a personalized experience.
  • Device and Usage Information:
    • For the Game: We automatically collect device ID (e.g., IDFA, Google Advertising ID), device type and model, operating system version, IP address, mobile network information, language settings, and time zone.
    • For the Site: We may collect information on how the Site is accessed and used ("Usage Data"). This may include your IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, and referring URLs.
    • We also collect data related to game crashes or errors to help us diagnose and fix technical issues.
  • Cookies and Similar Technologies (for the Site): We use cookies, web beacons, and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent, though some parts of our Site may not function properly without them. For more details, please see our Cookie Policy section if available, or contact us.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • To provide, operate, maintain, and improve our Game and Site.
  • To personalize your experience with our Services, such as remembering your preferences or game progress.
  • To manage your account (if applicable) and provide customer support, responding to your inquiries, feedback, and requests.
  • To communicate with you about game updates, new features, special events, promotional offers, and other news (if you opt-in to such communications).
  • To monitor and analyze trends, usage, and activities in connection with our Services to improve game balance, features, Site usability, and overall user experience.
  • To detect, prevent, and address technical issues, fraud, or other potentially prohibited or illegal activities.
  • To enforce our Terms of Service and other policies.
  • For internal analytics and research purposes to understand our player base and user demographics better.
  • To fulfill any other purpose for which you provide it or with your consent.

3. Sharing Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

  • Service Providers: We may employ third-party companies and individuals to facilitate our Services ("Service Providers"), such as hosting providers, analytics services, customer support tools, and marketing platforms. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated contractually not to disclose or use it for any other purpose.
  • Advertising Partners (for the Game): We may partner with third-party advertising networks to display advertisements within the Chicken Road Game. These partners may collect device identifiers (like Advertising IDs) and usage data to serve personalized ads based on your interests. You can typically opt-out of personalized advertising through your device settings (e.g., "Limit Ad Tracking" on iOS or "Opt-out of Ads Personalization" on Android).
  • Legal Requirements and Rights Protection: We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your information if we believe in good faith that such action is necessary to: comply with a legal obligation; protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with the Services; protect the personal safety of users of the Services or the public; or protect against legal liability.
  • Business Transfers: If Chicken Road Game Studios is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice on our Site or through the Game before your Personal Data is transferred and becomes subject to a different Privacy Policy.
  • Aggregated or De-identified Data: We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for research, marketing, analytics, or other purposes with partners or the public.

4. Data Security

The security of your data is important to us. We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Data from unauthorized access, use, alteration, and disclosure. For example, we may use encryption and access controls. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5. Children's Privacy

Our Services are not specifically directed to children under the age of 13 (or the relevant age in your jurisdiction). We do not knowingly collect personally identifiable information from children under this age without verifiable parental consent. If you are a parent or guardian and you are aware that your child has provided us with Personal Data without your consent, please contact us immediately. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers or obtain consent promptly.

6. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These may include:

  • The right to access: You may have the right to request copies of your personal data we hold.
  • The right to rectification: You may have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure (right to be forgotten): You may have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You may have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You may have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You may have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.

If you wish to exercise any of these rights, please contact us using the details provided on our Contact Us page. We will respond to your request in accordance with applicable law and within a reasonable timeframe. We may need to verify your identity before processing your request.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements). For example, gameplay data may be retained as long as you actively use the Game, and for a reasonable period thereafter for backup or analytical purposes. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside [Our Company's Country of Operation] and choose to provide information to us, please note that we transfer the data, including Personal Data, to [Our Company's Country of Operation] and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

9. Links to Other Websites

Our Services may contain links to other websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site or service. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We may also provide notice through the Game or via email if the changes are significant. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us. You can reach us via the form on our Contact Us page or by email at [Your Support Email Address, e.g., [email protected]].